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| NMMU's Marketing and Corporate Relations team subscribes to excellence |
It is something with which I had never been familiar nor thought possible until I came to Nelson Mandela Metropolitan University. I had happily accepted that my EQ (emotional quotient) was far higher than my IQ (intelligence quotient) and that excellence was an elitist privilege reserved for the brainy few. (And certainly not for the likes of me).
NMMU changed all that.
I now know that excellence has nothing to do with brains, and everything to do with attitude and habit.
Excellence is one of the university’s six values.
And, as I now understand it, excellence is about striving and working to be the best that you can be or your team can be. It’s not just about being the best.
It’s about getting the best out of yourself, regardless of the quotients of emotional and intelligence with which you are blessed. It’s about attaining top standards; standards to which others aspire; it’s about inspiring others to follow your shining example.
NMMU changed all that.
I now know that excellence has nothing to do with brains, and everything to do with attitude and habit.
Excellence is one of the university’s six values.
And, as I now understand it, excellence is about striving and working to be the best that you can be or your team can be. It’s not just about being the best.
It’s about getting the best out of yourself, regardless of the quotients of emotional and intelligence with which you are blessed. It’s about attaining top standards; standards to which others aspire; it’s about inspiring others to follow your shining example.
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| NMMU's MCR team won the most awards at their annual Excellence Awards conference for higher education |
Or to quote Aristotle, it’s about: “What we repeatedly do. Excellence is not an act, but a habit”. In other words, if the will to win, the desire to succeed and the urge to reach your full potential are key – then unlock the door to personal excellence.
That’s what NMMU inspires us to do – and certainly the team within Marketing and Corporate Relations has personally inspired me to strive for excellence.
What joy then to be named the top institution in higher education and training when it comes to marketing, communication and branding.
The inaugural Severus Cerff Award for Consistent Excellence went to NMMU’s Marketing and Corporate Relations (MCR) Department for winning the most excellence (eight) and merit (nine) awards in 2014. We have bragging rights for a year! (But we won’t be doing that since bragging is not an excellent or responsible thing to do.)
We’ve benchmarked ourselves against other universities and come out on top thanks to our commitment to excellence and professionalism.
We may not have the biggest budget or the largest marketing or communications team, but we possibly have the most creative, hardest-working group of individuals who understand the need to be excellent in what they do – and are excellent in the service they provide in promoting and positioning NMMU.
Well done team MCR!
For the curious, the awards were for following:
Merit
Social media – Micro Blogging for its NMMU4U Twitter handle
Electronic media – Live streaming of graduation 2014
Printed publications (external) – Reasons to be Proud
Integrated campaigns (events) – Graduation 2014
Printed publications (external) – Undergrad guide & Z-card
Social media – Social networks Facebook
Printed publications (internal) – talk@nmmu
Electronic media (Mobile Apps) – My NMMU
Electronic media (Mobi Sites) – NMMU Mobisite
Excellence (above 80%)
Integrated campaigns (branding) – Where dreamers become doers (NMMU’s national branding) campaign
Printed publications (internal) – Student Diary 2014
Advertising (broadcast) – TV and radio see http://ow.ly/EoxeA
Audiovisual (video) – values ambassadors see http://ow.ly/EoxxM
Printed publications (external) – In Touch
Integrated campaigns (student recruitment) – Vice-Chancellor’s Scholarship Programme
Integrated campaigns (marketing) – Undergrad Closing Date campaign
Advertising (outdoor advertising) – Billboards: schools, airports
That’s what NMMU inspires us to do – and certainly the team within Marketing and Corporate Relations has personally inspired me to strive for excellence.
What joy then to be named the top institution in higher education and training when it comes to marketing, communication and branding.
The inaugural Severus Cerff Award for Consistent Excellence went to NMMU’s Marketing and Corporate Relations (MCR) Department for winning the most excellence (eight) and merit (nine) awards in 2014. We have bragging rights for a year! (But we won’t be doing that since bragging is not an excellent or responsible thing to do.)
We’ve benchmarked ourselves against other universities and come out on top thanks to our commitment to excellence and professionalism.
We may not have the biggest budget or the largest marketing or communications team, but we possibly have the most creative, hardest-working group of individuals who understand the need to be excellent in what they do – and are excellent in the service they provide in promoting and positioning NMMU.
Well done team MCR!
For the curious, the awards were for following:
Merit
Social media – Micro Blogging for its NMMU4U Twitter handle
Electronic media – Live streaming of graduation 2014
Printed publications (external) – Reasons to be Proud
Integrated campaigns (events) – Graduation 2014
Printed publications (external) – Undergrad guide & Z-card
Social media – Social networks Facebook
Printed publications (internal) – talk@nmmu
Electronic media (Mobile Apps) – My NMMU
Electronic media (Mobi Sites) – NMMU Mobisite
Excellence (above 80%)
Integrated campaigns (branding) – Where dreamers become doers (NMMU’s national branding) campaign
Printed publications (internal) – Student Diary 2014
Advertising (broadcast) – TV and radio see http://ow.ly/EoxeA
Audiovisual (video) – values ambassadors see http://ow.ly/EoxxM
Printed publications (external) – In Touch
Integrated campaigns (student recruitment) – Vice-Chancellor’s Scholarship Programme
Integrated campaigns (marketing) – Undergrad Closing Date campaign
Advertising (outdoor advertising) – Billboards: schools, airports
Excellent!
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